90s Livestream Clip

Before this feature, on the platform there are long video content including live stream, archive video, and other content including uploaded clip and post. As a viewer who is not yet a fan of a certain streamer, long video content is not easy to engage in, while the amount of uploaded clip and post is little. The company needed a new format of content that can be created easily and used to recruit new fans to streamers. Metric: ∙ Offline content creation ∙ User acquisition and retention

1. Edit ∙ Viewers and streamers themselves can clip up to 90s during livestream or via archive video ∙ For defined “epic moment” like fans sending big gift, there will be a hint to encourage viewers to create a clip. We successfully got IP for this design. ∙ Creators can edit "cover photo", "title", "content", "privacy setting" (publish privately or publicly) 2. Post ∙ On homepage: a special section with personalized recommendations logic built with data scientist. We keep updating with AB tests, aiming to increase conversions (eg. streamer followed rate). ∙ On feed page: friends of a creator will see the clips 3. Share ∙ Creators are invited to share to SNS right away 4. Notify ∙ Creators receive notifications when others like/comment/share the clips. Streamers receive notifications when others post clips of their livestream. 5. Permission ∙ Streamers can manage the setting of who can create clips

Before this feature, on the platform there are long video content including live stream, archive video, and other content including uploaded clip and post. As a viewer who is not yet a fan of a certain streamer, long video content is not easy to engage in, while the amount of uploaded clip and post is little. The company needed a new format of content that can be created easily and used to recruit new fans to streamers. Metric: ∙ Offline content creation ∙ User acquisition and retention

1. Product Discovery ∙ Collected user feedback on existing content via interview to form problem hypothesis 2. Competitor Research ∙ Organized and compared the functionality of Twitch, YouTube 3. Stakeholder Discussion ∙ With streamer team to understand streamer’s need: Japanese streamer love adding cover photo so the “uploaded cover photo” function is required ∙ With marketing team to learn how clips can help with marketing material creation and advertising 4. Data Analysis ∙ Provided the estimation of clip amount based on existing content to engineer for cost control and OKR setting 5. Design ∙ Discussed with UX/UI to keep the creation flow short and simple; make the clip player UI enjoyable and motivate users to take action 6. Development ∙ Descoped the MVP with development team to meet the time frame

1. Outcome ∙ Increase content creation by 10% ∙ Highest section click rate on homepage ∙ Highest share rate among offline content 2. Product iteration ∙ Kept tracking data to adjust UI design for better conversion ∙ Executed AB test with data scientist to update algorithm to meet business goal ∙ Conducted user research and focus group for improvement ∙ Tested new technical application with engineers: eg. utilizing machine learning to identify highlight moment to auto-create clip 3. New usage scenario exploration ∙ To coordinate with streamers to do new feature demo via clip ∙ To design a sharing incentive system to reward great clips with conversion to maximize the impact ∙ To add MP4 download function. Legal issue to be solved first