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[Why] problems & underserved needs
[How] approach
[Outcome]
[What] feature sets & UX
Our internal tool only allows sending notifications to an user list or bulk sending by regions at a specific time, and there is no way to automatically send out just-in-time, just-for-you messages. Some users found the messages intrusive, which hurt conversion rates.
1. Braze platform: check user profile and manage campaign including setting of messaging layout, target audience, delivery time (scheduled or triggered by users’ actions) and conversion tracking
2. User side: popup, push notification and email on both App and Web
Our internal tool only allows sending notifications to an user list or bulk sending by regions at a specific time, and there is no way to automatically send out just-in-time, just-for-you messages. Some users found the messages intrusive, which hurt conversion rates.
1. Discussion with stakeholder
∙ Confirmed scenarios and goals with stakeholder, eg. sending targeted purchase promotion message for users with different level
2. Design
∙ Set up design template for stakeholders with UI designer to ensure visual consistency
3. Development
∙ SDK integration
∙ Data activation with engineers and data scientists about data schema and streaming frequency
1. Double-digit growth in new user D7 retention